AI & Optimisation

The point is that
your work keeps running.

AI is the means. We build systems that keep the work of entrepreneurs and agencies running: from content and leads to edits and admin. Built by De Videofabriek, tested every day in our own studio.

01 · Wat het is

Not a tool. A system.

An AI tool still has to be operated by you. An AI system works on your behalf. It is connected to your clients, your tools and your calendar: it opens files, writes emails, renders video, reads your bank statements and schedules content. Not chat conversations, actual output.

Talks to your tools

Notion, Gmail, Drive, Slack, your bank, your bookkeeping: all connected over secure links.

Carries out tasks

It does not explain how something works, it does it: video rendered, post scheduled, invoice categorised. Done.

Has memory

It remembers your clients, preferences and running projects. A working memory that grows with every project.

Runs 24/7

It keeps running on a server in the Netherlands, even when your laptop is off. Bank sync, content, monitoring, reporting.

02 · Voor wie we bouwen

For entrepreneurs and for agencies.

Two kinds of clients, two kinds of setups. The system scales with what you need.

For agencies

Start with tools. Scale to full edits.

We build tools that take work off your editors and concept people. Think of a central brand CMS where logos, fonts and templates are always ready. As your volume grows, we take over the edits ourselves: you deliver footage, we run the pipeline.

  • Brand CMS: one place for every brand you service
  • Later: take over the full edit pipeline
  • Scale without hiring new editors
For entrepreneurs

A lead engine that never stops.

For teams of 5 to 15 people without a content or marketing role. We build a cockpit that runs outbound, social distribution and visibility from one place. You keep advising, the system keeps running.

  • Outreach and DM automation: warm leads in your CRM, daily
  • Content distribution: one recording to every platform
  • KPI dashboard: visibility and leads on one screen
03 · Wat dit oplevert

More output, without more people.

Speed

Smart tools and AI do the heavy lifting, your team stays focused on direction and quality. What normally takes weeks now runs in days. Iterations, variants and changes on cadence.

Scalability

Absorb peaks in volume without hiring new editors or marketers. We run at your cadence, whether that is one campaign or a constant stream.

A head start

The combination of craftspeople and smart systems keeps your visibility and quality ahead of everyone still working by hand. AI is not a replacement. It is your accelerator.

04 · Hoe we werken

Start small, grow on what works.

Four steps we go through with every partner. Whether you need one tool or a full cockpit, the rhythm is the same. No long onboarding, no fixed contract.

01

Conversation

A free 30-minute intake, no preparation needed. Together we map where your production or visibility gets stuck the most, and where we can make the difference.

02

Pilot

A first concrete deliverable within 2 to 3 weeks. For example a brand CMS for one client, a week of ad iterations, or the foundation of the lead engine. Small enough to deliver fast, big enough to see the value.

03

Scaling point

Does the pilot work? Then we expand. More volume, more tools, or new modules in the cockpit. We build on what is already running, without you having to onboard again.

04

Partnership

A fixed point of contact, flexible output. You can scale up and down whenever you need to. We keep building on whatever keeps your work running.

05 · Voor wie we bouwden

Live in production.

Unistone Studios

Agency case. We run as their production arm and build tools that make their output scalable.

What we built
  • Brand CMS for central management of logos, fonts and templates
  • AI video pipeline for scalable content production
  • Weekly podcast production with an automated post flow
  • Overlay pipelines for short-form video across several platforms

Betterview

Entrepreneur case. We run the full edit pipeline and build tools that land his content faster.

What we built
  • Edit pipeline: drop the footage, get the edited video back
  • Auto cutdowns to Reels and Shorts from long-form video
  • Brand templates for a consistent look per episode
06 · Duidelijk zijn

What we do not do.

No fixed price list

Every setup is different. First a conversation, then a proposal with scope and investment. No surprises.

No consultancy without execution

We do not just advise. We build alongside you, deliver something that works, and stay responsible for what we made.

No lock-in

Your data stays yours. The system runs on your accounts. If you stop the collaboration, you stop. No barrier to leaving.

07 · Verdieping

Want a closer look?

Two decks that show how we work: what we build for our partners, and how we set clients up end to end.

PDF · 11 pagina's

Capabilities deck

What we build for ourselves and our partners. 33 capabilities across video, design, finance and content.

We only use your details to get in touch. No newsletter.

PDF · 4 pagina's

Client management deck

Hoe wij projecten end-to-end inrichten. For agencies en ondernemers die willen zien of onze systeem-aanpak op hun productie past.

View the deck
Frequently asked questions

What people ask us most.

What does the first pilot look like?
A concrete deliverable within 2 to 3 weeks. Small enough to deliver fast, big enough to see the value. For example a brand CMS for one client, a week of ad iterations, or the foundation of the lead engine.
What does working together cost?
That depends on the scope: tools only, edits only, or a full cockpit. We work with a setup fee plus a monthly fee per module. We make it concrete during the intake call, based on where you would benefit most.
Who owns the tools and the content?
You do. Tools we build stay yours. Content is yours. We are a partner, not a lock-in. You can stop at any time and you keep everything we built together.
How safe is your use of AI with our data?
We work with walled-off models that are not trained on your data. For sensitive content we switch to self-hosted models or your own AI accounts, so the data stays inside your environment.
Who are you not a fit for?
For companies that only want a one-off video. Our value is in repetition and building systems. For single one-offs a freelancer or a classic production house is cheaper and faster.
Who holds my data?
You do. Everything runs on your accounts: Gmail, Notion, Drive, bank. We only have access during the build and the maintenance. If you stop the collaboration, we withdraw.
Do you still do regular video production?
Yes. De Videofabriek is first and foremost a production house. This branch grew out of our own internal tooling. Many clients use both.
The next step

Ready for the next step?

One hour, no sales deck. We show what the system could do for your work, based on your clients, your tools and your bottleneck. Concrete, not hypothetical.

Book a call